Current Market Analysis
Strategic and Retail, Digital Directions
ⓞ Strategic Thinking
ⓞ Development of creative
concepts
ⓞ Establishing the creative
philosophy, objectives and
strategies
ⓞ Determining the creative
vision of a brand
ⓞ Providing guidance and
direction
ⓞ Presenting, selling and
negotiating
ⓞ DNA Architecture
ⓞ Amplification of Brand voice
ⓞ In-depth knowledge of
brand development and
multichannel marketing
models
ⓞ Study and analysis of
marketing models
ⓞ Development of creative
strategies for Marketing,
advertising and brand campaigns
ⓞ Understanding of commercial aspects of marketing department
ⓞ Create and implement
tailored marketing plans
ⓞ Provide strategic business
advice and insights on best
business practise
marketing
education
ⓞ Broad knowledge of art
history, design history, pop
culture and counterculture
ⓞ Up-to-date knowledge in design, art, trends, technology, politics, social issues,
advertising, marketing and statistics
ⓞ Researching references
and assessing new data
consumer culture
ⓞ Consumer culture to feel the
pulse of the consumer both
from the street perspective as
well as through the digital
ecosystem
ⓞ Understand and create
transparency to include in
overall plan
ⓞ Each brand will have a
diverse approach for
customer segment /
generations and encouraging fluidity
ⓞ Overarching strategy and
Communication platform for
the consumer will always be
via a digital first approach
whilst not alienating a more
fluid traditional approach
ⓞ The ecosystem with experiential
needs to marry so the consumer
is in control through total
transparency thus creating
marriage between nostalgia,
AI and the future digital world
Omni Channel
Client Responsibilities
ⓞ Establish budgets and timelines
ⓞ Ensure budget, goals and
deadlines are met
ⓞ Present final layouts and ensure clients understand the proposal
ⓞ Manage client Relationships
ⓞ Liaise with Sales, Marketing
and Advertising teams to
interpret client vision
creative team
ⓞ Work with team to produce
new ideas
ⓞ Direct Brainstorming sessions
ⓞ Supervise workflow
ⓞ Mentor and motivate
ⓞ Monitor deadlines
Sustainability is an evolving theme that every brand from new start-ups to international groups need to embrace by exploring ways in which we can reassess our relationship with the planet. Now we’re taking the next step, with a controversial central theme. Growth, expansion and prosperity are seen as desirable: we are programmed to strive for ‘more’.
But should we in fact be considering ‘no more’? Is it time to embrace degrowth: a downscaling of production and consumption that shifts the focus away from material accumulation and towards human wellbeing and ecological balance? Given the extent and urgency of the climate emergency, is it time to put the brakes on consumption entirely?
Can we make do with what we have and with what already exists – in short, stop making
new things, full stop?
And if so, how will the future role of designers look? How will the design industry evolve?
Grounding: rising urbanization is making wild nature seem increasingly appealing.
Restoration: #nofilter approach to life means no artifice.
Surreal psyche: science and technology are helping us to discover the marvels of the human mind.
Embodiment: for homebodies and nature-lovers, the natural world is coming closer.
Other-worldly: the fantastical visions of science fiction are becoming more achievable.